Social media influencers have quickly become one of the most effective tools for reaching new audiences, and partnering with influencers can be a great way to boost your brand awareness. However, it’s important to remember that partnering with influencers on social media is not a “set it and forget it” type of strategy. In this blog post, we’ll explore some common mistakes businesses make when partnering with influencers on social media. Keep reading to learn more!
What is influencer marketing?
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Influencer marketing involves partnering with celebrities, bloggers, and other individuals that have large social media followings to promote the brand’s products or services. The influencers publish posts, videos, or blogs about their brand partnership on social media.
Before you start your influencer marketing campaign, you should take the time to understand the best practices. Some of the dos and don’ts when it comes to influencer marketing include:
Do:
1. Partner with influencers that your target demographic follows
2. Partner with influencers that make a positive association with your brand
3. Always disclose your partnership with an influencer
4. Deliver products and services as promised
Don’t:
1. Publish content on influencers’ social media profiles without their knowledge
2. Tag influencers in unflattering photos or posts
3. Ask influencers to lie or exaggerate their posts about your brand
4. Employ influencers that engage in unethical behavior
Influencers today use social media platforms to build their personal brand. It is important to establish your goals and audience before partnering with an influencer.
First, identify who you are and what you want to accomplish with the campaign. Are you trying to build brand awareness? Is it social media marketing? Do you want to increase traffic to your website? Do you want to increase sales? But even before you consider the goals, you need to identify who your targeted audience is.
Second, consider setting some goals for the campaign. Do you have some benchmarks that you want to see? For example, you may set your goal to reach 10,000 men aged 18-24 with an annual income of $100,000. Influencers can help you accomplish your goal by engaging your audience and extending your reach.
Third, consider the benefits of working with an influencer. It is important to choose an influencer that is authentic and credible. Influencers can help you grow your reach with your target audience.
How to identify, find, and reach out to influencers.
One of the most valuable assets your business has is your relationship with current and potential clients. That’s why connecting with an influencer can be incredibly powerful. After all, 81% of people are more likely to purchase a product recommended by a peer.
How to develop a strategy around working with influencers.
In today’s world, businesses need to utilize the power of social media. Businesses have realized that social media can be a key component in growing their brand. If you’re looking to grow your business and expand your market share, you may want to consider working with influencers. Working with influencers can help your business grow, but it is important to develop a strategy that ensures that you build strong relationships with influencers.
Before you establish any type of relationship with an influencer, make sure you understand who they are and what their followers want to hear. Try to identify the type of content that the influencer creates to determine how you can help them. Once you understand who the influencer is and what they are all about, you can develop a plan for working with the influencer.
The dos and don'ts of partnering with influencers.
Influencer marketing is all the rage in 2018. According to Linqia, nearly 84 percent of marketers plan to increase their budgets in 2018. However, 24 percent claim that it isn’t working.
Influencer marketing can be a confusing topic because of so many different misconceptions. Here are the dos and don’ts of partnering with influencers:
Do work with influencers based on authenticity and trust. If a brand works with an influencer who hasn’t earned the trust of their followers, all brand messaging is lost.
Do work with influencers who are committed to their networks. The influencers with the most engaged followers post content on a regular basis.
Do work with influencers who value their audience. Influencers who provide value to their network also tend to have the most engaged audience.
Do work with influencers who post quality content, not just promotional content. Influencers who post content based on authenticity are more likely to garner engagement from their audience.
Do work with influencers who are consistent with their posting schedule. If a brand works with an influencer who posts content infrequently, their audience won’t engage with the influencer.
Do work with influencers who are committed to the success of your brand. An influencer who promotes your brand because they have been compensated will not care about the success of your brand.
Do work with influencers who are a legitimate fit. If an influencer doesn’t have the audience you need to reach, working with this type of influencer is a waste of time and money.
Do work with influencers who have a verified account. A verified account means that the influencer has proof of their authenticity.
Do work with influencers who will provide their audience with value. An influencer who consistently promotes a brand without providing value to their audience is essentially promoting spam.
Do work with influencers who post authentic content. An influencer who posts content that's not authentic or relevant to their audience isn’t providing their audience with any value.
Conclusion
We’re sure you know the importance of social media marketing. However, it can be overwhelming to get started. Social media influencers have become one of the most popular and effective ways of getting your message to new audiences. Partnering with influencers can be a great strategy, but businesses need to be careful. In this blog post, we’ve explored three common mistakes businesses make when partnering with influencers.
