The Role of Influencer Marketing in Building Brand Awareness

Influencer marketing is a type of marketing that uses influential people to promote your brand, products, or services. In this blog post, we’ll explore the role of influencer marketing in building brand awareness. Keep reading to learn more!

What is influencer marketing and how does it differ from advertising?

Influencer marketing is the act of partnering with individuals who have large followings on social media platforms (such as Instagram, Twitter, Facebook, YouTube, etc.) to promote a product, service, business, or brand.

When brands partner with influencers to promote a product, service, or business, they typically pay them money to do so or provide them with free products or services. In return, these influencers post photos and stories about the product or brand to their respective online communities.

This method of marketing is akin to word-of-mouth marketing, except that word-of-mouth marketing occurs outside of social media. After an influencer posts a story about a brand, their followers are made aware of the brand. Therefore, when the influencer’s followers/community members go out and purchase a product, the business or brand that paid the influencer for promoting their product/brand gets most of the credit.

Advertising, on the other hand, is the paid promotion of a brand, product, or service by companies or businesses. Advertising is typically displayed through print, radio, television, and online media. When people see ads, they usually associate them with the companies that paid for them.

Who an influencer is and examples of different types of influencers.

Influencer marketing is a strategy in which brands partner with key opinion leaders (KOL) or social influencers to promote their products.

An influencer is an individual who has influence over the purchasing decisions of other people, and this influence exceeds their own purchase behavior. The types of influencers include KOL and micro-influencers. A micro-influencer has an account on a major social media platform such as Instagram, Twitter, Facebook, or Snapchat.

Brands can establish an influencer marketing strategy by partnering with either KOLs or micro-influencers.

Types of influencer marketing and how each one can help you grow brand awareness.

Influencer marketing is a method in which consumers’ trust is successfully leveraged by a brand in order to engage with and acquire new customers. The influencers, that in 2019 are defined as people with over 10,000 followers (think fitness models, beauty gurus, or chefs), promote and endorse brands’ products or services to their respective audiences.

1. Community influencers – this type of influencer is trusted by his or her community and works on building a sense of community around his/her brand.

2. Celebrity influencers – celebrities have established their credibility among their fans, and when promoting a brand, their credibility is leveraged.

3. Micro influencers – micro influencers have a smaller audience, usually between 1,000 and 100,000 followers, but their audience is much more engaged.

4. Personalities – this type of influencer works for brands to represent them and to embody their brand image.

5. Brand ambassadors – brand ambassadors are employed by brands to represent and embody their brand.

Tips and tricks for effective influencer marketing.

Influencer marketing is becoming one of the most popular marketing techniques around. If you are curious about influencer marketing, but aren’t sure where to start, here are few tips and tricks to get you started.

Define Your Marketing Goals: The first step to leveraging influencers in your marketing is knowing what you want to achieve. This may seem like an obvious step, but many businesses don’t actually know what their best achievements are. Define your goals first before you start reaching out to potential influencers.

Create Content Tailored to Influencers: If you want influencers to promote your product or service, you will need to create content that is tailored specifically to their audience. For example, if your target market includes teenagers, you will need to create content that they can relate to. Don’t just assume that your cat photos will resonate with your target audience — instead, create content that is tailored to them.

Be Aware of Their Audience: When reaching out to influencers, don’t assume that their audience is the same as your target market. Some people may think that influencer marketing is an easy game, but influencers are not obligated to promote your product or service simply because you reach out to them. Make sure that you market your content specifically to their audience.

Optimize Your Content: When creating content for your influencers, make sure that you optimize it for search engines. If you don’t, you will most likely have a really hard time promoting your content with your influencers.

Focus on Citations: Citations are links that connect your influencer’s content with your website. The more citations that you have, the better. These links help search engines find your content, which will in turn help with SEO.

Take Advantage of Collaborations: Sometimes, it will be necessary to collaborate with an influencer in order to get your content out to the masses. For example, if you are an interior design blogger, you may want to collaborate with an influencer with a following of interior designers. By doing so, you can promote your content to an even larger audience.

The benefits of influencer marketing for your business.

Influencer marketing is an emerging trend. It’s the art of leveraging relationships with bloggers, social media influencers, celebrity endorsements, and other experts to communicate with your audience. Influencer marketing is great because of its low cost and high engagement.

Here are a few reasons why you should consider influencer marketing for your business:

1) Influencer marketing is more cost effective than other forms of marketing. By working closely with one or a few influencers, you can create authentic content that leads to organic traffic, leads, and sales.

2) People trust recommendations from friends, family, and experts. Influencers have gained credibility and trust with their followers. They are considered a trusted source of information for their followers, which translates into more conversions.

3) Consumers are 70% more likely to purchase a product if recommended by an influencer. Influencer marketing is especially effective for businesses in highly competitive industries.

4) Content created by influencers gets shared more often, which leads to more organic traffic for your brand.

5) Engagement on influencer content is typically 10 times higher than other kinds of content.

6) Influencer marketing allows you to target specific audiences based on their interests.

7) Influencer marketing allows you to reach new audiences. Studies show that 67% of consumers want recommendations from friends and family, not brands.

8) Influencer marketing is measurable. You can easily track the number of views, average time spent on a page, and key referral sources.

9) You don’t have to pay influencers to post about your brand. Instead, you exchange products or services for post content.

Conclusion

Influencer marketing can be overwhelming and confusing if you aren’t familiar with this type of marketing. For businesses, it has become an effective way to reach a target audience and drive traffic. We’ve covered influencer marketing in depth in this blog post. We covered the importance of building relationships with influencers, how to research potential influencers, and how to manage an influencer program. If you’re interested in learning more about influencer marketing or are considering an influencer program, I hope you found this post helpful. If you have any questions, please let me know in the comments below!